Pip Edwards

Pip Edwards, co-founder of P.E Nation, has recently been signed as a local brand ambassador to one of the world’s most iconic beauty brands, Estée Lauder. Adding to her current partnerships with Mercedes-Benz and Sydney Airport, this partnership further cements Pip as one of Australia’s most respected and influential figures in the fashion and beauty […]

By Karin Eldor, Forbes.com Athleisure isn’t a moment, a movement or even a trend: it represents an evolution and a casualization that’s not only acceptable today, but also a look that people aspire to. Look at the numbers: activewear currently represents 24 percent of total apparel industry sales and is forecast to grow through 2019,