Sonny Bill Williams

Dual International | Professional Boxer | Keynote Speaker

Sonny Bill Williams is the definition of greatness. A two-time Rugby Union World Cup winner, a double Grand Final Rugby League champion, and an undefeated heavyweight boxer, SBW is one of the most recognisable and respected athletes on the planet.

When someone is known simply by their initials, you know they’re on another level. SBW isn’t just a name – it’s a global brand, a symbol of excellence. He continues to defy the old saying “jack of all trades” because he proves, time and again, that he’s a master of everything he touches.

From his rugby league debut with the Canterbury-Bankstown Bulldogs in 2004 to dominating in Rugby Union with the All Blacks, and now stepping into the boxing ring, Sonny Bill’s journey is a highlight reel of elite sporting moments. His career spans three decades, four continents, 123 NRL games, 58 Tests for the All Blacks, and countless moments on the world’s biggest stages – from Twickenham to Eden Park to Sydney’s Olympic Stadium.

SBW has done it all: winning NRL titles with both the Bulldogs and Sydney Roosters, switching codes with ease, conquering France with Toulon, then coming home to lift back-to-back Rugby World Cups in 2011 and 2015. He continues to inspire with his fierce athleticism, professionalism, and unmatched versatility.

But Sonny Bill is bigger than sport. The first Muslim to represent the All Blacks, he uses his platform to speak out on social and cultural issues with authenticity and courage. Whether visiting Syrian refugee children as a UNICEF Ambassador, or giving away his World Cup medal to a young fan just minutes after winning it, SBW embodies humility, generosity, and leadership.

Today, Sonny Bill balances his professional boxing career with his role as a commentator for Nine Network and Stan Sport, bringing insight, charisma, and lived experience to the coverage of the National Rugby League, Super Rugby, and international Test matches.

At his core, Sonny Bill Williams is a devoted family man and a person of deep faith, someone who leads with heart, stands firm in his values, and continues to inspire both on and off the field. SBW isn’t just a sporting legend – he’s a cultural icon whose story keeps unfolding.