Strategy
YELLOW BRICK ROAD HOME LOANS
The Fordham Company assists in the strategic positioning of YBR Home Loans within the financial services market, providing ongoing advisory across media, communications, and public relations.
Leveraging its strong and long-standing relationships with Australia’s leading mainstream and industry media outlets, The Fordham Company delivers targeted media approaches around key business announcements and initiatives from YBR, ensuring consistent visibility across both consumer and trade audiences.
In addition, The Fordham Company co-hosts the Property Insights podcast — produced out of its co-owned Mentored Studios — providing a trusted platform for YBR’s leadership to share insights, commentary, and thought leadership on the Australian property and lending landscape.
Yellow Brick Road was formed to help everyday Australians use property ownership as a means of wealth generation, bringing together a suite of mortgage products and financial services to empower clients on their property journey.
HYRO
The Fordham Company works alongside HYRO to bolster the brand’s position as Australia’s leading electrolyte business, driving its domestic presence through a refined PR and partnership strategy. By fostering brand-led collaborations, securing founder-led media opportunities, and delivering impactful brand stories through leading national outlets, The Fordham Company continues to elevate HYRO’s voice within the competitive wellness and performance space.
RIPPER GC
The Fordham Company partners with Ripper GC to strengthen the team’s footprint within the Australian market, following its appointment as the exclusive commercial agency for the nation’s LIV Golf team. Through strategic positioning, brand-building initiatives, and high-profile media opportunities with outlets such as Forbes, GQ, and Esquire, The Fordham Company is helping to elevate Ripper GC’s presence and amplify the LIV Golf narrative across mainstream and sporting audiences alike.
MCOBEAUTY
The Fordham Company provides strategic advisory to MCoBeauty and founder Shelley Sullivan, assisting in shaping Shelley’s next chapter following her exit from the business. By securing premium media opportunities with the AFR & Forbes Australia and developing a broader brand strategy that strengthens both Shelley’s personal profile and MCoBeauty’s continued market influence, The Fordham Company plays an integral role in driving forward the brand’s legacy and evolution.
PONANT
The Fordham Company strategically advises Ponant in establishing their domestic presence, through fostering strong relationships with leading media organisations and high-quality brands, ultimately guiding their growth in the Australian market.
A world leader in luxury expedition style cruising, Ponant is a French cruise ship operator providing passengers with five-star voyages aboard world-class vessels. Founded in 1988, Ponant now boasts a fleet of small-sized ships fitted with cutting edge equipment, while ensuring the safety of their passengers and surrounding environments.
Contact Us
A: 13-15 Little Burton St, Darlinghurst NSW 2010
P: +61 2 9332 9111
E: office@thefordhamcompany.com.au