In the first few days following the launch of the racing industry’s own social media platform, StableSmart.com is proving an extremely popular platform for fans and owners.

“It has been just one week since launch yet we have already seen over 1,500 new users join StableSmart.com and these numbers are actually growing by the hour”, said Steve Brown, StableSmart.com Director.

“The most popular horse in terms of follower numbers is not surprisingly Black Caviar, but Pierro is building quite a following as is All Too Hard and Atlantic Jewel.

“Over 2,000 horses are already listed by their owners who are now in a position to enjoy StableSmart.com’s unique portfolio management service. More than 4,000 followed horses are already listed and as the community builds so does the momentum”.

One of the key drivers so far has been the Black Caviar updates with Moody Racing providing Black Caviar fans on StableSmart.com insightful track work reports as well as some unique social media updates.

“Followers of the great mare have received exclusive video footage of Black Caviar in the comfort of her stable munching away on her dinner which created quite a buzz for her followers. They have also received photos of her enjoying her sand roll as well as two track work reports in the last week from the Moody stable. These track work reports are hinting strongly that Black Caviar may have plenty up her sleeve for when she arrives at Ascot to take on the best the world can muster,” added Brown.

Channel Nine’s racing identity and 2012 Olympic games reporter Roz Kelly, who last week was announced as the StableSmart.com ambassador, is impressed with the early following and the content being provided.

“My highlight of StableSmart.com this past week has been receiving behind the scenes videos of Black Caviar posted by her trainer Peter Moody. Getting constant updates is exciting because it makes you really feel like you’re part of their journey to Royal Ascot. My network of other horses I follow is rapidly increasing too because it’s such a quick, simple and interesting website for racing information and news,” said Kelly.

In addition to regular Black Caviar content provided by Peter Moody, Sydney trainer Tim Martin has posted a number of updates for fans of Pampelonne in the lead up to the Stradbroke. These updates showed photos of Pampelonne in early morning track work as well as timely training updates direct from Tim. Posts have also included photos of popular stallion All Too Hard from his spelling paddock at Patinack Farm.

Max Whitby, a partner in StableSmart.com and one of Australia’s largest racehorse owners is delighted with StableSmart.com’s early following and positive feedback from all sectors of the racing industry.

“We are absolutely delighted with the initial uptake, and indications suggest this is a real winner for all racing participants,” said Whitby.

“In all my years as an owner, I haven’t seen anything that has the potential to impact racehorse ownership in such a positive way as this platform.

“One would think the racing industry is large enough to command its own social media platform. The beauty of StableSmart.com is that it delivers tailored content direct to the user that is 100% racing which will only enhance the racing experience of the punter, the fan and the owner”.

“Over time we will see StableSmart.com positively impacting wagering, attendance and ownership”, added Whitby.

StableSmart.com, which was launched in Sydney last week, is a revolutionary new website and social media platform developed exclusively for the thoroughbred racing industry and its fans. It is a world first online social racing community where fans, owners, and managers receive tailored, personalized content about horses they own, manage or follow, direct to their computer or mobile device.

In what is is a revolution for thoroughbred racing, StableSmart.com will see trainers and owners financially rewarded for their content, creating a valuable new revenue stream and removing a barrier to racehorse ownership.

Contact Us

A: 13-15 Little Burton St, Darlinghurst NSW 2010
P: +61 2 9332 9111
E: office@thefordhamcompany.com.au

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