The Matilda’s midfielder will team up with New Balance for a new relationship

Melbourne, Australia – 13/10/22 – Today, global athletic leader New Balance announces that Australian Nations Team and Sydney FC football star, Charlize Rule, will join the brand as an ambassador. 

Charlize ‘Charlie’ Rule is one of Australia’s best, up-and-coming footballers, joining Sydney FC in 2020 as the youngest member of the team and earning the Sydney FC ‘Player of the Match’ honors in the 2021 Grand Final.

Her passion for football started at just five years old, playing football in a boys team in Queens Park, Sydney.  Inspired by her determination to beat her brother, she is renowned as one of the most committed players in Liberty A-League.  

“I’m thrilled to be joining the New Balance family – the brand reflects my values both on-and-off the pitch and embrace what it means to be a footballer in the modern game,” said Charlie Rule. “I wanted to partner with a brand that I know wouldwould support my growth both on and off the pitchand assist me as I strive to be the best player possible,” she continued.

“We are thrilled to announce Charlie Rule as our latest New Balance athlete,” says Dean Howard, General Manager for New Balance Pacific. “Charlie is an exciting talent and as the game grows ahead of the Women’s World Cup, we’re delighted to support Charlie as she develops her game on the pitch and inspires Australians off the pitch.” 

Charlie added, “I’m excited to pull on my New Balance boots and show everyone what I’m made of – it’s going to be a great season for the woman’s game.

Off the pitch, Charlie has risen to stardom through social media, where Charlie and her best friend Bayley began creating comedic TikTok’s together. What started as a bit of fun together has amassed over 105k followers and 3.4M likes on the platform, and individually Charlie has built up a highly dedicated and engaged Instagram following to match.

Charlie joins a roster of New Balance footballer ambassadors in Australia including, Dylan Wenzel-Halls, Lucas Mauragis, Rahmat Akbari and Emma Checker.

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