Screenshot 2023-08-29 at 8.59.05 am

 Australia’s homegrown bookie, BlueBet, today announces critically acclaimed, Australian Film and TV star, author and ex-professional sportsman, Matt Nable is joining the BlueBet team to promote the brand across TV, VOD, Radio, Digital and Social Media Channels. 

BlueBet is launching a new multi-channel campaign, featuring Matt Nable who will bring to life the Aussie spirit of punting. The campaign showcases the perfect afternoon out for sports lovers and punters, paying tribute to the great Australian pilgrimage. Starting at the pub, before walking to a local game of footy surrounded by mates. The campaign launch coincides with a brand refresh for the online bookmaker, including new brand design and a revamp of both the BlueBet app and website, launching on the 24th August. 

The two-year partnership includes a non-cash, share component, ensuring Matt has ‘skin in the game’ and a focus on helping deliver business results for BlueBet. 

On the small screen, Matt has starred in many local and international hit series, including Mr In-Between, Underbelly and Arrow. Matt started his acting career writing and playing the lead role in The Final Winter. He then went on to star in feature films such as Riddick, alongside Vin Diesel, Son of a Gun, with Ewen McGregor, Hacksaw Ridge and most recently and he wrote and stared alongside Sam Worthington in Transfusion. He is the author of four critically acclaimed novels, three screenplays, and a four-time AACTA (Australian Academy of Cinema and Television Arts) nominated actor. Prior to acting, Matt played several first grade NRL games for Manly Waringah and South Sydney Rabbitohs and tried his hand as an amateur light heavyweight boxer 

Matt Nable Says “I am thrilled to be a part of the BlueBet family. As an Australian owned and operated company, and a challenger brand that’s shaking things up in the market, I love that BlueBet gets the spirit of Aussie sport & punting. Really looking forward to doing some great things together and having an incredible time along the way” 

Tony Thomas, BlueBet CMO says “Matt and the BlueBet brand are a match made in heaven, with very similar Aussie characters. We see this as more of a collaboration than a partnership, with Matt and the BlueBet team working together on a range of exciting new marketing initiatives over the coming year and beyond. He’s a great bloke and we know our customers and Aussie punters are going to love him as much as we do” 

The BlueBet ‘Homegrown Bookie’ campaign will launch on August 27th across TV, BVOD, Radio, Digital and social media. 

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P: +61 2 9332 9111

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