Mumbrella gongs are never easy to come by! A huge congratulations to the Unilever and Hello teams behind the Liquid I.V. Funnest Fun Run campaign, which took out Best Use of the Creator Economy at the 2026 Mumbrella CommsCon Awards. A bold, multi-layered, talent-led idea that earned fame, flooded social feeds and, most importantly, brought new users to checkout.
The Fordham Company Talent, Luisa Dal Din, Jack Archdale and Peter Bol headed up the campaign with their signature wit, professionalism & engaging storytelling.
