By Phil Rothfield, The Sunday Telegraph

FORMER Knights and Origin star Adam MacDougall is about to launch a national television advertising campaign for his flagship product The Man Shake.MacDougall, who has fast become one of Australia’s leading healthy living entrepreneurs, has signed former AFL coach Paul Roosand cricket icon Merv Hughes to be part of the campaign.Big Merv has always yo-yoed with his weight but recently started MacDougall’s The Man Shake program and has stripped almost 15kg in recent months.

The Shake It Off TV campaign is a sign that MacDougall is enjoying incredible success post-football. The millions of dollars the current stars are earning are dwarfed by McDougall’s multimillion-dollar business empire.

MacDougall has not only helped hundreds of thousands of Australian men’s lives but his business is now expanding into international markets, including China.

With a strong focus on giving back, he has supported former teammate Mark Hughes, donating over $100,000 to his charity foundation and sponsored his former team Newcastle for a reported $300,000 per season.

The NRL should be taking note and pushing MacDougall’s story to the current crop that so much can be achieved in life after football. Especially those like “Mad Dog” who studied commerce and economics at Sydney University while still playing.

Adam MacDougall is exclusively managed by The Fordham Company.

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