For the first time, DrinkWise has bought together coaches from the Australian Football League (AFL) and National Rugby League (NRL) to remind fans to moderate their alcohol consumption and show respect to those around them during the upcoming AFL and NRL finals series.
Ivan Cleary, four-time NRL premiership-winning coach of Penrith Panthers, and Sam Mitchell, Hawthorn Hawks head coach and four-time AFL premiership player, are respected leaders on and off the field, known for uniting teams under pressure and achieving success at the highest level. Both share a commitment to inspiring the next generation and fostering a safe, respectful atmosphere for all fans.
The campaign serves as an ongoing reminder that if people are having trouble managing their consumption or if their behaviour and their choices are impacting on the safety of family or others, asking for help is okay and there are support of services available that can provide advice and assistance.
DrinkWise Chief Executive Officer, Simon Strahan said: “Bringing together two AFL and NRL finals coaches for this campaign showcases the importance of this message. While these codes are rivals, the message of moderating alcohol and showing respect is universal. Coaches like Ivan and Sam influence behaviour on and off the field, setting the tone for players and fans.
“As excitement builds, these coaches remind us that passion and respect go hand in hand. Working with both codes, support services, government and law enforcement, we’re reinforcing a united approach to responsible consumption so fans can celebrate respectfully and enjoy every moment.”
“The NRL finals are a highlight of the year, the tradition, the build-up, the passion from fans across the country. We just want to make sure that excitement doesn’t spill over into behaviour that spoils the occasion. Whether celebrating or commiserating, do it in a way that’s respectful and safe for yourself and for everyone around you – your mates, your family – everyone. And if you’re choosing to have a drink, always make sure it’s in moderation.” Ivan Cleary.