Partnerships
MENTORED
In 2021, Mark Bouris and The Fordham Company launched multimedia production and publishing business, Mentored, opening the doors to its first standalone broadcast studio in Darlinghurst.
From humble beginnings as a podcast streamed out of Sydney’s Kings Cross, the fully integrated production house now produces two of the country’s top-rating business podcasts, as well as highly engaging social content, centred around supporting small business, entrepreneurship, and innovation.
Together, Bouris and The Fordham Company have worked hard-in growing this platform, as they foster a community of like-minded individuals, assisting them navigate through the world of business, and think innovatively.
Mentored has partnered with some of the world’s biggest brands from American Express, Optus Business, GoDaddy, Dell, NRMA just to name a few..
THE MAN SHAKE and THE LADY SHAKE
In 2015, The Fordham Company took an equity position in health food start-up The Man Shake & The Lady Shake. The brain-child of former Rugby League International Adam MacDougall and his wife Belinda, the business soon became one of the fastest growing businesses in Australia. Nick Fordham directly assisted in the growth strategy and development of the brand in the Australian market.
The partnership proved lucrative for both parties, with the company being sold to Pacific Equity Partners in 2022.
SHUTE SHIELD
One of the world’s most historical rugby union competitions, Sydney’s Shute Shield was on its knees in 2014 after being dumped from free-to-air television.
Seeing an opportunity to rescue the fledgling competition, Nick Fordham, along with his business partner, stockbroker John Murray, made a play for the broadcast rights for the Shute Shield competition.
Fordham and Murray secured the rights on a skilfully negotiated broadcast deal that ensured their ownership of the competition for the next decade. From there, they secured simulcast deals between the Seven Network and Fox Sports and focussed on building an incredible social media presence and luring some of the world’s biggest brands as sponsors. The Fordham Company turned what was once a forgotten competition into a stellar product and by doing so, provincial grassroots rugby quickly became one of the hottest properties in the Australian sporting landscape.
So much so that in 2020, Rugby Australia bought out Fordham and Murray‘s final five years of the broadcast deal as it became a valuable bargaining chip part of the global TV rights deal with Stan Sport.
In just five years Fordham and Murray handed back the Broadcast Rights, in pristine condition, full of sponsors a guarantee to broadcast each game live and millions in funding for clubs.
Contact Us
A: 13-15 Little Burton St, Darlinghurst NSW 2010
P: +61 2 9332 9111
E: [email protected]